Improving the competitiveness of dairy products of Ukrainian producers in accordance with European quality requirements

Authors

DOI:

https://doi.org/10.5281/zenodo.7271178

Keywords:

competitiveness, dairy products, European quality, competitiveness indices, model

Abstract

This article substantiates the trends of increasing the competitiveness of dairy products of Ukrainian producers in accordance with European quality standards. An analysis of compliance of raw milk producers with high standards of safety and quality, which are the norm for the world’s leading producers, the quality of raw milk purchased by processing enterprises from agricultural enterprises and the price mechanism of milk processing enterprises. According to the results of research, the most important problems in Ukraine in the dairy market are the lack of supply of milk and mostly its low competitiveness and quality. A comprehensive assessment of dairy production by agro-industrial enterprises of Ukraine (by regions) and found that the presented regions have a high level of competitiveness – this is positive for the country in the representation of dairy products in both domestic and foreign markets. A model of indices of competitiveness of dairy production in agricultural enterprises of Ukraine has been developed. This model is presented graphically in the form of a polygon, the radars of which are 9 indicators (criteria) of competitiveness of milk production. It is investigated and established that the presented model will allow to define and control competitiveness of manufacture of dairy products in the territory of Ukraine, both as a whole and on separate areas.

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Published

2022-09-30

How to Cite

Pashchenko, O., Zharikova О., & Zharikova, A. (2022). Improving the competitiveness of dairy products of Ukrainian producers in accordance with European quality requirements. Political Science and Security Studies Journal, 3(3), 24-34. https://doi.org/10.5281/zenodo.7271178

Issue

Vol. 3 No. 3 (2022)

Section

Articles

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Copyright (c) 2022 Oksana Pashchenko, Оlena Zharikova, Anna Zharikova

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